Wine & Beyond - Making of Liquid Gold Business

Updated: May 21

Business is the salt of life” - Voltaire


If you were asked to guess the name of the country which produces one-quarter of the globe’s wine, what would you say?


Would you say France, Spain, The United States, or China – are the manufacturer of the most tangible good in the world?



The answer is Italy, the land of Bolognese, Puttanesca, and the finest Pesto.

It seems that the Italians take their wine as seriously as their pasta.


France is the second-biggest producer of wine in the world, followed closely by Spain and the United States of America.


The culture of Italian winemaking can be traced back to its Greek roots. The climate in Italy is ideal for the production of grapes and so, vineyards can be spotted everywhere in the Italian countryside. Despite the drastic impact the pandemic had on the world and particularly, Italy, the country reported the highest export volume of wine in the year 2020.



Recently, the wine industry has come under scrutiny due to its continued dependence on fossil fuels. Bottling and storage – the final steps in the winemaking process (if you are unaware of the other steps of this process we recommend checking out our crash course in winemaking here), require a great deal of energy. The sustainability of the industry has come into question as people are beginning to take a step back and look at the impact of their choices on the Earth.


So, does that mean foregoing your cherished glass of Sauvignon Blanc or Prosecco?


The good news is that several Italian winemakers are making the switch – to lighter glass bottles and solar energy in order to reduce their carbon footprint.



The wine industry in Italy – a country of 59 million people has been responsible for providing 2 million jobs in the nation.


In all honesty, did you ever ponder over the journey of the bottle and the business associated with it while enjoying a glass of wine?


Let’s take a look at the production and business of wine in our own country, India.

There are five major players in the industry in our nation, these are based out of – Nashik, Pune, Bangalore, Hampi Hills, and North Karnataka.


But now onto an interesting question – Is it legal to produce your own wine for personal use?


If you said yes, then you are absolutely right! While laws around alcohol in India are quite strict in other ways, there are no legal barriers to creating your own wine – and beer!



Curious? Why not try to bottle up a relaxing evening on your own sometime, less for the taste and more for the experience of it? It might prove to be a fun and engaging activity on the weekend. If you are looking for a guide, look no further than the next update where we will tell you exactly how to do this.


So, if you do end up creating a bottle of your own homemade mead, find a good place to store it as humidity and heat can ruin your hard work. Something that can protect the fragile glass but keep your bottles cool and away from direct light as well, even when you are travelling – something that looks like an Outer Woods Cooler Bag!


Check out the range of Outer Woods Insulated Bottle Bags here.

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